इंडिया टाइम्स में छपी खबर Master Yoga Baba Ramdev, desi brand icon
  • ByVikas
  • OnJuly 22, 2016
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25 years of reforms: How these honchos changed the consumer of liberalised India

Master Yoga Baba Ramdev, desi brand icon

21 Jul, 2016

Ram Krishna Yadav from small-town Haryana has revived not only yoga for the masses but also himself as a cultural meme.

Thanks to his teleyogangelism, when he became part of the Anna Hazare-led India Against Corruption group, his followers wanted not only to only keep their own bodies fit but also to cure the nation’s body politic.

Then came Patanjali Ayurved. Followers turned into brand loyalists of ayurvedic and herbal products.

Ramdev and Patanjali cofounder Acharya Balkrishna have maintained that they are not out to make money but to help people.

Patanjali’s revenue somersaulted from Rs 450 crore in 2011-12 to Rs 2,000 crore in 2014-15 to Rs 5,000 crore in March 2016. The next pit stop is Rs 10,000 crore by March 2017. Rs 20,000 crore by 2020?

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